“People ask me what is in fashion. I tell them to create their own. Dressing to please others is a mistake.”

For Maheens Khan fashion is a lifestyle, her lifestyle.
As the very foundation of Pakistan’s fashion history and as a young woman entrepreneur in
the 70s she has designed through the country’s best and worst times, always staying on top
of her game, devoted to her industry. A true leader, the ‘’mother’’ of fashion, she is a living
institution.
Pakistan’s first Fashion Designer, and the principal force behind the formation of “Fashion
Pakistan Council” she is responsible for setting the standard for the country’s Fashion
weeks.
A proud Pakistani, she has been an ambassador through Fashion, taking Pakistan’s softer
image across the globe and has with her pioneering efforts created that channel for others
to get international exposure too.
She created Benazir Bhutto’s signature look of white head scarf and green top, which has
become the hallmark of every female politician in Pakistan. The original outfit is now worn
by Benazir’s wax figure at Madame Tussaud in London.
In 2019 HRH the Princess of Wales (then the Duchess of Cambridge) commissioned Maheens
for two outfits to be worn during her trip to Pakistan.
Her collection at Milan Fashion Week 2009 was received with huge acclaim by the Italian
media who called her the Coco Chanel of the East.
In 2007 she created the edgy ‘GULABO’ brand inspired by the Pakistani art and culture.
GULABO has gone on to be the most stylish brand in Pakistan.
“Casual, contemporary fashion is what I aim to give every woman”
And she continues today to design, lead, inspire, motivate and mentor.